One of my favourite writing resources is Daily Writing Tips. Each morning I look forward to learning something or being reminded of a mistake I should avoid.
I often want to share the tips on my blog but recently one particularly stood out as rife in the corporate world: not to bolster a word with a word that replicates its meaning.
Doing so ‘weakens the expressiveness of language’ and should best be avoided.
Here are some examples from Daily Writing Tips:
Can you think of any others? Pre-brief is one I’m hearing a lot at the moment. Makes me cringe every time.
Daily Writing Tips is a useful resource for any corporate communicator. As well the daily tips, there are also exercises for you to test your knowledge. It is American, so you have to watch out for British and Australian differences – but they’re often pointed out.
Posted on February 17th, 2015. 0 Comments
Water Cooler has opened its UK office. We’re still working with our Australian clients, supported by our fantastic team of associates on the ground.
IAG launched Yammer as its social media hub for employees in 2010. It was originally confined to the comms team as a test and learn case study, but one rogue invitation…
Getting help with Yammer or another internal network is a hot topic for a lot of internal communicators.
A client sent through her latest internal newsletter and I cringed to see the word ‘cohort’ in there. You see, this client has…