Where to start? Well, the first thing you need to accept is that the days of ‘you publish, they read’ are over.
The comforting fantasy that the internal comms team could control The Message from party headquarters proved to be just that: a fantasy.
Because it turned out no one was reading that glossy newsletter, 400-word email or intranet puff piece.
Scary times for managers and those who help them communicate. But exciting times too.
Because with the right communication strategy you can cut through the noise to build a culture where everyone’s on board with your business goals. And you’ve more tools than ever at hand.