Strategy and planning

One-off project or long-term vision? We’ll help you define the who, how, what, when and why of getting your message across.

So you’ve got a project your people need to know about. A business strategy you need their buy-in for. Or a change you need to talk about with the minimum of pain.

Where to start? Well, the first thing you need to accept is that the days of ‘you publish, they read’ are over.

The comforting fantasy that the internal comms team could control The Message from party headquarters proved to be just that: a fantasy.

Because it turned out no one was reading that glossy newsletter, 400-word email or intranet puff piece.

Scary times for managers and those who help them communicate. But exciting times too.

Because with the right communication strategy you can cut through the noise to build a culture where everyone’s on board with your business goals. And you’ve more tools than ever at hand.

With Water Cooler, you can navigate this new world with confidence. We’ll help you:

  • Decide what needs to be said – and the best way to say it

  • Better understand your audience (or, more likely, audiences)

  • Choose the most effective channels (Slack? Event? Video? Something else?)

  • Devise a strategy that’s consistent with what you’re saying elsewhere (for example, investor relations and PR)

  • Develop the confidence to give your employees a voice

  • Identify where you’re going wrong right now – and how to right it

  • Squeeze the most out of a tight budget

  • Sell the benefits of your communication strategy to your exec team